The Scooters of the Economic Miracle - Frank Rönicke
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- Brand: Motorbuch Verlag
- Order number: 10044025
- EAN: 9783613031937
Piaggio's Vespa 98 began in 1946 to change the world of two-wheeled cycling. -
This most classic of all scooters became the model of the scooter. -
Dozens of manufacturers tried to copy, imitate or vary
it. - The fact that
scooters could be sold into the sixties was due to the fact that women discovered them for themselves.
- The marketing strategists quickly recognized this. As a result,
pretty young women and impeccably polished scooters became inseparable in scooter
advertising. - The
numerous photos, brochures, advertisements and documents presented in this new volume of the Schrader Type Chronicle bring the scooter's heyday back to life. - Binding: bound - Number of pages: 96-
Illustrations: 50 b/w pictures & 147 colour pictures -
Format: 240mm x 220mm -
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