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The Scooters of the Economic Miracle - Frank Rönicke

The Scooters of the Economic Miracle - Frank Rönicke

The Scooters of the Economic Miracle - Frank Rönicke

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  • Motorbuch Verlag
  • 10044025
  • 9783613031937

article characteristics

shipping weight: 0,549kg

Description

Author: Frank Rönicke-
Piaggio's Vespa 98 began in 1946
to change the world of two-wheeled cycling. -

This most classic of all scooters

became the model of the scooter. -

Dozens of manufacturers tried to

copy, imitate or vary

it

. - The fact that

scooters could be sold into the sixties

was due to the fact that women discovered them for themselves.

- The marketing strategists quickly recognized this.

As a result,

pretty young women and impeccably polished scooters

became inseparable in scooter

advertising

. - The

numerous photos, brochures, advertisements and documents presented in this new volume of the Schrader Type Chronicle bring the scooter's heyday

back to life. - Binding: bound - Number of pages: 96-
Illustrations: 50 b/w pictures & 147
colour pictures -

Format: 240mm x

220mm -

Published: 02/2010

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