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data protection

Unless otherwise stated below, the provision of your personal information is not required by law, contract or contract. You are not obliged to provide the data. A non-delivery has no consequences. This shall only apply insofar as no other information is given in the subsequent processing operations.
"Personal data" means any information relating to an identified or identifiable natural person.

Server Logfiles

You can visit our websites without providing any personal information.

Every time you access our website, usage data is transmitted to us or our webhoster / IT service provider via your Internet browser and stored in log files (so-called server log files). These stored data include, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred and the requesting provider. Processing is carried out on the basis of Art. 6 para. 1 lit. f DSGVO out of our overwhelming legitimate interest in ensuring the trouble-free operation of our website and improving our services.

Customer account Orders

client account

When opening a customer account, we collect your personal data to the extent specified there. Data processing serves the purpose of improving your shopping experience and simplifying order processing. Processing is carried out on the basis of Art. 6 Para. 1 lit. a DSGVO with your consent. You may revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of your consent until revocation. Your customer account will be deleted afterwards.

Collection, processing and passing on of personal data for orders

When ordering, we collect and process your personal data only to the extent necessary to fulfill and process your order and to process your inquiries. The provision of the data is necessary for the conclusion of the contract. Failure to make the goods available shall mean that no contract can be concluded. Processing takes place on the basis of Art. 6 Para. 1 lit. b DSGVO and is necessary for the fulfilment of a contract with you.

A passing on of your data takes place thereby for example to the dispatch enterprises and Dropshipping offerers selected by you, payment service providers, service providers for the order winding up and IT-Dienstleister. In all cases we strictly observe the legal requirements. The scope of data transmission is limited to a minimum.

Contact Ratings Newsletter

Collection and processing when using the contact form

When using the contact form, we collect your personal data (name, e-mail address, message text) only to the extent provided by you. The data processing serves the purpose of establishing contact. By sending your message, you consent to the processing of the transmitted data. Processing is carried out on the basis of Art. 6 Para. 1 lit. a DSGVO with your consent.
You may revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of your consent until revocation. We will only use your e-mail address to process your enquiry. Your data will then be deleted if you have not agreed to further processing and use.

Data collection when writing a commentary

When commenting on an article or a contribution, we collect your personal data (name, e-mail address, comment text) only to the extent provided by you. The purpose of processing is to allow comments to be made and to display comments. By sending the comment you agree to the processing of the transmitted data. Processing is carried out on the basis of Art. 6 Para. 1 lit. a DSGVO with your consent. You may revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of your consent until revocation. Your personal data will then be deleted.

When your comment is published, only the name you specify will be published.

Use of the e-mail address for sending newsletters

We use your e-mail address independently of the contract processing exclusively for our own advertising purposes for newsletter dispatch, provided that you have expressly agreed to this. Processing is carried out on the basis of Art. 6 Para. 1 lit. a DSGVO with your consent. You may revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of your consent until revocation. You can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your e-mail address will then be removed from the mailing list.

Your data will be passed on to a service provider for e-mail marketing within the scope of order processing. A passing on to other third parties does not take place.

payment service provider

Using PayPal

All PayPal transactions are subject to the PayPal Privacy Policy. These can be found at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

cookies

Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on a user's computer system. When a user visits a website, a cookie may be stored on the user's operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again.
We use these cookies for the purpose of making our website more user-friendly, effective and secure. Furthermore, cookies enable our systems to recognize your browser even after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these it is necessary that the browser is recognized also after a page change.
The processing is based on Art. 6 para. 1 lit. f DSGVO out of our overwhelming legitimate interest in ensuring the optimal functionality of the website as well as a user-friendly and effective design of our offer.
Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting the appropriate technical settings in your Internet browser, you can be notified before cookies are set and decide individually whether to accept them and prevent the cookies from being saved and the data they contain from being transmitted. Cookies that have already been saved can be deleted at any time. However, we would like to point out that in this case you may not be able to use all the functions of this website to their full extent.


Under the following links you can find out how to manage cookies in the most important browsers (including how to deactivate them):
Chrome Browser: https://support.google.com/accounts/answer/61416?hl=de
Internet Explorer: https:
//support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies

Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac


Advertising Analysis

The data processing operations described below in this section, in particular the setting of cookies, are carried out on the basis of Art. 6 para. 1 lit. f DSGVO out of our overwhelming legitimate interest:

- the need-based and target-oriented design of the website, e.g. analysis and statistics tools

- to address website visitors in a targeted manner with interest-related advertising, e.g. with conversion tracking

For reasons arising from your particular situation, you have the right at any time to object to this processing of your personal data based on Art. 6 para. 1 lit. f DSGVO.

Use of Google Analytics

On our website we use the web analysis service Google Analytics of Google LLC. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").
Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the data controller responsible for your data if you have your habitual residence in the European Economic Area or Switzerland. Google Ireland Limited is therefore the company affiliated with Google which is responsible for the processing of your data and compliance with applicable data protection laws.
Data processing serves the purpose of analysing this website and its visitors. Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, compile reports on website activity and provide other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics is not combined with other data from Google.
Google Analytics uses cookies to help the website analyze how users use the site. The information generated by the cookies about your use of this website is usually transferred to a Google server in the USA and stored there. IP anonymization is enabled on this website. As a result, your IP address will be previously shortened by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. Google has certified itself according to the US-EU data protection agreement "Privacy Shield" and is thus committed to complying with the European data protection guidelines.


You can prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and Google from processing this data by downloading and installing the browser plug-in http://tools.google.com/dlpage/gaoptout?hl=de available under the following link.

To prevent data collection and storage by Google Analytics across devices, you can set an opt-out cookie. Opt-out cookies prevent the future collection of your data when you visit this website. You must perform the opt-out on all systems and devices used for this to be fully effective. If you delete the opt-out cookie, requests will again be sent to Google. If you click here, the opt-out cookie will be set:: Deactivate Google Analytics.
Further information on the terms of use and data protection can be found at https://www.google.com/analytics/terms/de.html and https://www.google.de/intl/de/policies/ respectively.

Use of the remarketing or "Similar Target Groups" feature of Google Inc.

On our website we use the remarketing or "similar target group" function of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").
Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the data controller responsible for your data if you have your habitual residence in the European Economic Area or Switzerland. Google Ireland Limited is therefore the company affiliated with Google which is responsible for the processing of your data and compliance with applicable data protection laws.
The purpose of the application is to analyze visitor behavior and interests. Google uses cookies to perform the analysis of website usage, which forms the basis for the creation of interest-related advertisements. Cookies are used to record visits to the website and anonymous data on the use of the website. There is no storage of personal data of the visitors of the website. If you visit another website on the Google Display Network below, you will see advertisements that are highly likely to include previously accessed product and information areas.
Your data may be transferred to the USA. Google has certified itself according to the US-EU data protection agreement "Privacy Shield" and is thus committed to complying with the European data protection guidelines.


You can permanently deactivate the use of cookies by Google by following the following link and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de.
Alternatively, you can prevent the use of cookies by third parties by visiting the Network Advertising Initiative's opt-out page at https://www.networkadvertising.org/choices/ and implementing the opt-out information provided there.
For more information about Google Remarketing and its privacy policy, please visit https://www.google.com/privacy/ads/

Using Facebook Remarketing

On our website we use the remarketing function "Custom Audiences" of Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA; "Facebook").
The application serves the purpose of targeting the visitors of the website with interest-related advertising in the social network Facebook.
The remarketing tag of Facebook was implemented on the website for this purpose. This tag establishes a direct connection to the Facebook servers when you visit the website. This will tell the Facebook server which of our pages you have visited. Facebook associates this information with your personal Facebook user account. When you visit the social network Facebook, you will see personalized, interest-based Facebook ads.
Your data may be transferred to the USA. Facebook is certified under the US-EU Privacy Shield and is committed to complying with the European Privacy Directive.


You can deactivate the remarketing function "Custom Audiences" here.
For more information about Facebook's collection and use of this information, your rights in this regard, and how Facebook can protect your privacy, please visit Facebook's privacy policy at https://www.facebook.com/about/privacy/

Using Google AdSense

We use the AdSense function of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website.
Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the data controller responsible for your data if you have your habitual residence in the European Economic Area or Switzerland. Google Ireland Limited is therefore the company affiliated with Google which is responsible for the processing of your data and compliance with applicable data protection laws.
Data processing serves the purpose of renting advertising space on the website and of targeting visitors to the website with interest-related advertising.
By means of this function, personalized, interest-related advertising ads from the Google Display Network are placed on visitors to the provider's website. Google uses cookies to help the website analyze how users use the site.
The information generated by the cookie about your use of this website will generally be transmitted to and stored by Google on servers in the United States. Google may transfer this information to third parties where required to do so by law, or where such third parties
process the information on Google's behalf
.
Google will not associate your IP address with any other data held by Google. Google has certified itself according to the US-EU data protection agreement "Privacy Shield" and is thus committed to complying with the European data protection guidelines.




You can permanently deactivate the use of cookies by Google by following the following link and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de.
Alternatively, you can prevent the use of cookies by third parties by visiting the Network Advertising Initiative's opt-out page at https://www.networkadvertising.org/choices/ and implementing the opt-out information provided there.
Further information and Google's privacy policy can be found at: https://www.google.com/policies/technologies/ads/, https://www.google.de/policies/privacy/.

Use of Bing Ads

On our website we use Bing Ads from Microsoft Corporation (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA; "Microsoft").
When you click on an ad placed by Microsoft Bing Ads, a conversion tracking cookie is placed on your computer. This cookie has a limited validity and is not used for personal identification. If you visit certain pages of our site and the cookie has not expired, Microsoft and we may recognize that you clicked on the ad and were directed to that page.
Information obtained using the conversion cookie is used to generate conversion statistics. We learn the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. A personal identification of these users is not possible.
Your data may be transferred to the USA. Microsoft has certified itself according to the US-EU data protection agreement "Privacy Shield" and is thus committed to complying with the European data protection directives.
You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.
Further information on data protection and the cookies used by Microsoft Bing can be found at: https://privacy.microsoft.com/de-de/privacystatement.




Special offers of Sovendus GmbH: (implemented on the order confirmation page)

For the selection of an advantage offer of regional interest to you, we will pseudonymise and encrypt the title, year of birth, country, postal code, hash value of the e-mail address and your IP address to Sovendus GmbH, Hermann-Veit-Str. 6, 76135 Karlsruhe (Sovendus) (Art. 6 Abs.1 f DSGVO). The pseudonymised hash value of the e-mail address is also used to take into account a possible objection against Sovendus advertising (Art. 21 para.3, Art. 6 para.1 c DSGVO). The IP address is used by Sovendus exclusively for data security purposes and is generally anonymised after seven days (Art. 6 para. 1 f DSGVO).
To the extent necessary for the respective benefit offer, we will send Sovendus your name, address data, e-mail address and/or telephone number in encrypted form when you click on the benefit offer in order to prepare the personalised request for the benefit offer from the product provider (Art. 6 Para. 1 b, f DSGVO).
For further information on the processing of your data by Sovendus, please refer to the online privacy policy at www.sovendus.de/datenschutz.

plug-ins

Using YouTube

We use the YouTube video embedding feature of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "YouTube") on our website.YouTube is an affiliate of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").
This function displays videos stored on YouTube in an iFrame on the website. The Advanced Privacy Mode option is enabled. As a result, YouTube does not store any information about visitors to the website. Only when you watch a video will information about it be transmitted to YouTube and stored there. Your data may be transferred to the USA. Google has certified itself according to the US-EU data protection agreement "Privacy Shield" and is thus committed to complying with the European data protection guidelines.
You can find more information about the collection and use of data by YouTube and Google, about your rights in this regard and ways to protect your privacy in the YouTube data protection information (https://www.youtube.com/t/privacy).

Use of GoogleMaps

On our website we use the function for embedding GoogleMaps maps of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").
Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the data controller responsible for your data if you have your habitual residence in the European Economic Area or Switzerland. Google Ireland Limited is therefore the company affiliated with Google which is responsible for the processing of your data and compliance with applicable data protection laws.
The function enables the visual display of geographical information and interactive maps. Google also collects, processes and uses data of the visitors of the websites when calling up the pages in which GoogleMaps maps are integrated.
The function enables the visual display of geographical information and interactive maps. Google also collects, processes and uses data of the visitors of the websites when calling up the pages in which GoogleMaps maps are integrated.
Processing is carried out on the basis of Art. 6 para. 1 lit. f DSGVO out of a legitimate interest in the need-based and targeted design of our website.
For more information on the collection and use of data by Google, please refer to Google's privacy policy at https://www.google.com/privacypolicy.html . There you can also change your settings in the Privacy Center so that you can manage and protect your data processed by Google.




Use of Google reCAPTCHA

We use the reCAPTCHA service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website.
Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the data controller responsible for your data if you have your habitual residence in the European Economic Area or Switzerland.
Google Ireland Limited is therefore the company affiliated with Google which is responsible for the processing of your data and compliance with applicable data protection laws. The query serves the purpose of differentiating the input by a person or by automated, mechanical processing. Your input will be transmitted to Google for further use. In addition, the IP address and any other data required by Google for the reCAPTCHA service will be transmitted to Google. This data is processed by Google within the European Union and may also be transferred to the USA. Google has certified itself according to the US-EU data protection agreement "Privacy Shield" and is thus committed to complying with the European data protection guidelines.
The processing is carried out on the basis of Art. 6 para. 1 lit. f DSGVO in the legitimate interest of protecting our website from automated spying, misuse and SPAM.
For more information about Google reCAPTCHA and its privacy policy, please visit https://www.google.com/recaptcha/intro/android.html and https://www.google.com/privacy



Rights of data subjects and storage period

Duration of storage

After complete processing of the contract, the data will initially be stored for the duration of the warranty period, then under consideration of statutory, in particular tax and commercial retention periods and then deleted after expiry of the period if you have not agreed to further processing and use.

Rights of the data subject

If the legal requirements are met, you are entitled to the following rights according to Art. 15 to 20 DSGVO: right to information, to correction, to deletion, to restriction of processing, to data transferability.
In addition, Art. 21 (1) DSGVO gives you the right to object to processing based on Art. 6 (1) f DSGVO and to processing for the purpose of direct advertising.

Contact us on request. You will find the contact details in our imprint.

You can reach our data protection officer directly at: datenschutz[at]a-k-f.de




Right of appeal to the supervisory authority

Pursuant to Art. 77 DSGVO, you have the right to complain to the supervisory authority if you are of the opinion that the processing of your personal data is not lawful.

right of objection

If the personal data processing operations listed here are based on our legitimate interest pursuant to Art. 6 para. 1 lit. f DSGVO, you have the right, for reasons arising from your particular situation, to object at any time to such processing operations with effect for the future.
After objection has been made, the processing of the data concerned will be terminated unless we can prove compelling grounds for processing worthy of protection which outweigh your interests, rights and freedoms, or if the processing serves the assertion, exercise or defence of legal claims.

If the personal data processing is carried out for purposes of direct marketing, you can object to this processing at any time by notifying us. After the objection has been made, we will terminate the processing of the data concerned for the purpose of direct advertising.


last update: 19.11.2018